Campagne publicitaire du CABM - Avril 2011

Posted April 5th, 2011 by François Lahaise
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Quebecor, through its Corporate Citizenship Program, has accorded us (for the third time in four years!) free advertising space in its print and television media.

During the month of April, you will be able to see the VBM in the Journal de Montréal (6, 13, 20 and 27), 24 heures (1, 8, 15, 22 and 29), the Mirror (7, 14, 21 and 28), TV Hebdo (7 et 21) as well as on canal VOX and canal 9 if you receive Vidétron.

The lay-out of the print advertisements was once again entrusted to the talented and generous volunteer graphic artist, Axel Perez de Léon, and the 30-second television clips were produced by TVA Productions.

Many thanks to Axel and to the Corporate Citizenship program of Quebecor. Because of their generosity, this campaign, valuing almost $100,000, will not cost the VBM a single cent, a part from the salary of your humble servant!

Let's hope that this new campaign will raise Montrealers' awareness of the multiple benefits that result from the volunteering habit.

Happy Spring to all of you!

 

François Lahaise,
Communications Officer, VBM