It's ALL about the people

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... It is only in the past few years that we’ve come to a crystal clear realization the most significant factor for volunteers to be appropriately engaged, is determined by all the paid employees working in the organization. Therefore, it is hard to only focus on a volunteer program and be successful. In fact, the focus must be on ALL of the people in the organization. And that mindset begins with the paid employee who is the leader.

Source: HR Council for the Voluntary & Non-profit Sector May 2008 Newsletter.